An innovative solution for eliminating plastic from meat packaging was developed in Iceland by a group of designers.
Reykjavík design studio At10 created a bioplastic material fit for meat packaging called Bioplastic Skin. This type of material can be used to wrap and seal hotdogs or sliced ham and has the appearance of plastic due to transparency and texture. It is made by boiling animal skins in water, a process that releases collagen and gelatin to create a gel-like substance that «can be moulded into any shape desired» before hardening.
„Eating meat is a huge responsibility. We have become so detached from the life behind the product that is offered to us in stores, cut in perfect proportions and wrapped in plastic. Animal hides are often considered to be a byproduct in the meat industry and if we make the choice to consume meat, it is our responsibility to utilise the whole animal, and do it with as little pollution to our planet as possible”, explained the studio before presenting its innovative packaging material at Design March, in Reykjavik.
The biodegradable material is seen as a replacement of plastic in several packaging concepts, which helps to protect the environment, according to At10 studio.
„Every day big quantities of plastic packaging are thrown away that eventually end up in a landfill or in the ocean. By defying the way we present meat to the consumer, and use Bioplastic Skin instead of a polluting plastic, we hope to open a platform for discussion and debate”, said the company.